Neuromarketing Bootcamp - Activating the 'Buy Mode' in Customer's Brain

Marketing Institute of Singapore - Executive Development

Course introduction

In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called - neuro-marketing. Learn the latest neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers' brains... triggering them to want your product/service more and make a faster buying decision as a result.

Course Pre-Requisites

  • Understand how the brain goes from 'normal' to 'buying' mode
  • Develop your own marketing/advertising materials that are focused on stimulating the potential customer's brain and encouraging a positive response
  • Eliminate redundant components in marketing materials that doesn't impact or drive a customer any closer towards a buying decision
  • Discover how global brands (and some smaller-but-profitable companies) are successfully using neuro-marketing in their promotions
  • How to craft an Irresistible Marketing Offer that triggers people's minds to uncontrollably say 'Yes' to your offer

Target Audience

This course is suited for companies whose business is more towards Business-to-Consumers (B2C) and will benefit executives, professionals, sales, retail, marketing and advertising staff who want to learn more about marketing – that is based on fascinating discoveries about the human brain (and forces that influence buying behavior).

Course Outline

Day 1:

Invisible brain persuaders used in advertising
Creating desired positive perceptions in people within the first 2 seconds
Neuro pricing strategies – how to get a customer's brain to think your offer is a good deal (even if it may be highly-priced)
Secrets of triggering emotions using carefully crafted marketing words to influence buying decisions
How to appeal to the human senses and increase the potential client's desire to buy
Ways to grab people's attention with your promotion and making it stick in their minds
Neuro-marketing strategies for gender-oriented products/services – Mars vs. Venus
Diffusing skepticism – how to speak directly to the customer's brain and instill trust

Day 2:

Specific Neuro-marketing techniques for different marketing mediums:

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Tylus Lim

Tylus Lim has advised and helped sharpened the marketing campaigns/materials for companies spanning over 20 different industries. An obsessed marketing enthusiast, he spent over 14 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in marketing.

Tylus is also an entrepreneur and founder of various businesses. He manages and oversees the marketing efforts of his businesses by actively using real-life marketing strategies to generate growth and profitability.

In the online aspect, he has created numerous web ads and copies for different niches and businesses. Some of Tylus' clientele include Singapore Armed Forces, People's Association, Rotaract Club of Singapore, SAFRA, Nanyang Polytechnic, Star Cruises, MCYS etc.

Tylus holds a Bachelor in Business from the Royal Melbourne Institute of Technology where he earned a certificate of distinction with specialisation in Marketing.