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By Pamela Wigglesworth CSP from Experiential Hands-on Learning
Branding, it is all about perception. You may have heard that phrase before. If you have not heard that before, then read the first sentence again because the impact of perce ...
In a world full of information, it is much harder now to get the attention of your audience. The good news is, with the rise of interactive media, the audience you get could be much more responsive.
So, where does content play in this? Everywhere. ...
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