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Bachelor of Arts (Honours) in Marketing, Advertising and Public Relations (Full-Time)

Provided by: Kaplan Singapore
Awarded by: Birmingham City University

Course Introduction

Birmingham City University (BCU)

  • BCU has an enviable reputation for providing quality, student-focused education in a professional and friendly environment.
  • With around 23,500 students from 80 countries, BCU is a large, diverse and increasingly popular place to study. We put students at the heart of everything we do, giving them the best opportunities for future success. (www.bcu.ac.uk/about-us)
  • Ranked Top 100 in the Guardian League Table (2015)
  • Graduate Employment Survey: 90 % graduates entering employment or further study within six months. (www.bcu.ac.uk/business-school/about-us)
  • Research Excellence Framework (REF2014), revealed that 90% of BCU’sresearch has delivered ‘outstanding’ or ‘very considerable’ impact in the real-world. (www.bcu.ac.uk/news-events/news/ref2014)


Graduation and Degree
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) in Marketing, Advertising and Public Relations from Birmingham City University.

The degree awarded will be the same as that to the on-campus graduates.

Curriculum Overview

This degree programme may be completed in 18 months.

 Managing the Brand
 Digital Communications
 Financial Metrics for Marketing
 Marketing Research
 MAPR Practice Project
 Marketing Communications Planning
 Marketing Strategy and Planning
 Global Marketing
 Public Relations Planning
 Marketing Consultancy Project
 Contemporary Advertising
 Sustainable Marketing

Entry Requirements

The Bachelor of Arts (Honours) in Marketing, Advertising and Public Relations programme accepts a wide range of advanced standing qualifications.

These include:

  • Polytechnic Diploma
  • Private Diploma/Advanced Diploma
  • Kaplan Diploma in Commerce in the following specialisations:
  • Business Administration
  • General Studies
  • Human Resource Management
  • Marketing Management
  • Finance and Banking
  • Sales and Retail Management
  • Logistics and Supply Chain Management
  • Hospitality and Tourism Management
  • Other qualification will be assessed on a case-by-case basis
All applications are subjected to the approval of Birmingham City University.

Applicants are required to meet Birmingham City University’s English language requirements as follow:

i.      GCE O-Level English Language at C-grade and above or

ii.      IELTS 6.0 or equivalent

Fees & Funding

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
  • Programme fee: SGD 19,260.00
  • Receive $700 referral bursary when you recommend your friend to join our degree course. T&Cs apply.

Non-tuition fees

Non-refundable application fees are as follows:
  • Application fee: SGD 181.90

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.

Study Mode & Duration

Delivery Method

Students will attend a combination of lectures, tutorials and workshops in this programme. This direct honours programme may be completed in a minimum of 18 months by enrolling in 2 modules per term over 7 academic terms. Each module is supported with 24 contact hours with 2 to 3 regular teaching class per week. This is to suit the busy schedules of students enrolled in this programme. There will be no weekend classes.



Assessment Methods

A wide variety of assessment approaches are used across the programme. These include articles, business reports, academic papers, presentations, projects and examinations (case-based, open-book and closed-book). Assessment methods may vary according to individual module requirements.

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