Bachelor of Business in Marketing and Web Communication

Course Introduction

An education grant of S$2,180 is available to local applicants for the 2024 intakes of this programme. Please contact our Programme Consultant for more information.
Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.
In this programme, you will learn about different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with real clients to develop real marketing plans. You will graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
Students have the option to enrol in either single or double majors.

Curriculum Overview

INTAKES
There are 3 intakes per year.
Commencement

• January
• May
• September
  Please contact our programme consultant to obtain a copy of the class schedule.

Minimum Class Size

• 20 students
  Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Area of Studies

Core Modules
Marketing

• Business Analytics
• Consumer Behaviour
• Cross Cultural Marketing
• Digital and Social Media Marketing
• Marketing Research and Analysis
• Services, Relationship and Retail Marketing
• Strategic Marketing

Web Communication

• Content Creation
• Digital Communication Strategy
• Introduction to Digital Media Skills
• Web Analytics
• Web Communication Project
• UX and Web Design

Common Modules
Students are required to complete the following common modules:

• Building Employability Skills OR Consulting and Freelancing OR Podcast Production and Streaming
• Career Learning: Managing Your Career*

Applicants may be required to complete general elective modules to fulfil the required credit points.
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Year 1 Module Outline available here — private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

Entry Requirements

Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:

Year 2 Entry

• Kaplan Diploma; OR
• Polytechnic Diploma; OR
• Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

Year 1 Entry
Click here for more information.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.

English Requirement
Applicants are required to meet the University’s English language requirement:

• An approved Diploma qualification or higher, where the language of instruction was English, OR
• GCE O-Level English Language or Literature in English with Grade C or better; OR
• IELTS 6.0 (with no band below 6.0)*; OR
• Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
• Any other equivalent English language qualification.

In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student

Fees & Funding

Tuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$26,356.20 payable in 4 instalments 
(14 units with exemptions) 
(Nett programme fee listed above = Tuition fee of S$28,536.20 minus Education Grant of S$2,180^) 
S$26,770.40 payable in 4 instalments 
(16 units) 
(Nett programme fee listed above = Tuition fee of S$28,950.40 minus Education Grant of S$2,180^)
Fee inclusive of 9% GST
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.
*Click here for Terms and Conditions for Rebates and Offers.
NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above.

Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GST

Student Development Fee
S$283.40* 
Fee inclusive of 9% GST
*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. 

GST
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.

Education Loan
Choice of flexible repayment schemes available to suit your needs.

• Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
• Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Flexible repayment tenure of up to 8 years.

Education Grant
This Education Grant aims to provide financial assistance to Murdoch University students pursuing selected Degree programmes. 
 

Study Mode & Duration

Duration

• Possible completion in 16 months (instead of 28 months)

Maximum allowed candidature period

• 12 credit points: 24 months
• 24 credit points: 48 months
• 36 credit points: 60 months
• 48 credit points: 72 months
• 72 credit points: 120 months
• 96 credit points: 144 months
• 120 credit points: 144 months

If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.