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Bachelor of Arts (Honours) Mass Communication with Public Relations (Full-Time)

Provided by: Kaplan Singapore
Awarded by: Northumbria University

Course Introduction

With over 35,000 students across 140 countries, Northumbria University is one of the UK’s largest public universities. Established since 1880, Northumbria has a lustrous history of more than 135 years. Northumbria University programmes are endorsed by world-leading professional accreditation bodies which positioned Northumbria amongst the Top 10 universities in the UK for graduate employability within 6 months after graduation (The Sunday Times Good University Guide 2012).


Graduation and Degree
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) Mass Communication with Public Relations from Northumbria University.

The degree awards will be the same as that awarded to the on-campus graduates.

Curriculum Overview

The Bachelor of Arts (Honours) Mass Communication with Public Relations requires students to have previously completed a diploma in relevant discipline in order to gain necessary advanced standing. The programme consists of 8 core modules and 3 specialisation modules. The student may complete the program in 16 months in Singapore.

This programme is offered by the School of Arts and Social Sciences, Northumbria University.

Core modules
 

 Advertising: Reception and Texts
 Media Culture
 Media Spaces
 Everyday Media
 Mass Communication Industries
 Audiences and Mass Communication
 Mass Communications
 Media Dissertation

Specialisation Modules

 Writing Promotional Copy
 Promotional Activity and Management
 Critical Theories in Public Relations

Honours Award

Honours in the degree will be awarded in accordance with the university course regulations.

Entry Requirements

The Bachelor of Arts (Honours) Mass Communication with Public Relations accepts a wide range of qualifications.

These include:

  • Relevant Polytechnic Diploma
  • Relevant Private Diploma
  • Non-related Diploma will be assessed on a case-by-case basis
  • Mature candidates with working experience and other qualifications will be assessed on a case-by-case basis
All applications are subjected to the approval of Northumbria University.

Fees & Funding

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

For Singaporean/PR
  • Programme fee: SGD 20,597.50
  • Receive $700 referral bursary when you recommend your friend to join our degree course. T&Cs apply.
For International Students
  • Programme fee: SGD 21,186.00
Non-tuition fees

Non-refundable application fees are as follows:

For Singaporean/PR
  • Application fee: SGD 181.90
For International Students
  • Application fee: SGD 492.20
  • Administration fee: SGD 749 (which includes application for Kaplan student access card, Student’s Pass, Fee Protection Scheme and Medical Insurance)

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.

Study Mode & Duration

Delivery Method

This Bachelor of Arts (Honours) Mass Communication with Public Relations programme consists of 8 core modules and 3 specialisation modules.  The program may be completed in a minimum of 16 months, by enrolling in 2 units per trimester over 6 academic trimesters. Each module is supported with approximately 36 contact hours over a trimester, conducted on weekdays. There will be no weekend classes.


Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

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