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Bachelor of Arts (Honours) in Business with Marketing Management (Full-Time)

Provided by: Kaplan Higher Education Academy
Awarded by: Northumbria University

Course Introduction

The Bachelor of Arts (Honours) in Business with Marketing Management is a Joint Honours degree which is a direct Hon with dual specialisation. It consists of 12 modules and may be completed in a minimum of 16 months in Singapore.

Professional Recognition and Accreditation
•With the AACSB accreditation, Northumbria University joins the Top 1% of Elite Business Schools worldwide.(Source:https://www.northumbria.ac.uk/about-us/newsevents/news/2014/05/northumbria-joins-an-elite-group-by-earning-aacsb-accreditation)
•22nd for the Business School (The Sunday Times University Guide 2013)
•Top 10 for graduate level employability (The Sunday Times Good University Guide 2012)

This programme is recognised by The Chartered Institute of Marketing (CMI) and offered under Northumbria University's Newcastle Business School.

•Personal and Organisational Development
•Business Performance Management
•Global and International Business Contexts
•Applied Business Ethics
•Strategic Management and Leadership
•Marketing Communications
•Market Research and Planning
•Change, Work and Diversity
•Buyer Behavior and Integrated Marketing Communications
•Marketing Management and Strategy
•Culture and Organisations

Honours Award

Honours in the degree will be awarded in accordance with the university's course regulations.

Curriculum Overview

Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) in Business with Marketing Management from Northumbria University.

The degree awards will be the same as that awarded to the on-campus graduates.

Entry Requirements

The Bachelor of Arts (Honours) in Business with Marketing Management accepts a wide range of qualifications.

These include:

  • Relevant Polytechnic Diploma
  • Relevant Private Diploma
  • Non-related Diploma will be assessed on a case-by-case basis
  • Mature candidates with working experience and other qualifications will be assessed on a case-by-case basis
All applications are subjected to the approval of Northumbria University.

Fees & Funding

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

For Singaporean/PR
  • Programme fee: SGD 21,346.50 payable in 6 instalments
  • Receive $700 referral bursary when you recommend your friend to join our degree course. T&Cs apply.
For International Students
  • Programme fee: SGD $21,186.00

Non-tuition fees

Non-refundable application fees are as follows:

For Singaporean/PR
  • Application fee: SGD 181.90
For International Students
  • Application fee: SGD 492.20
  • Administration fee: SGD 749 (which includes application for Kaplan student access card, Student’s Pass, Fee Protection Scheme and Medical Insurance)
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 3 Oct 2016. For more information about the programme, please contact our course consultant.

Study Mode & Duration

Delivery Method

This programme consists of 12 modules and may be completed in a minimum of 16 months, by enrolling in 2 modules per academic term over 6 terms. Each module is supported with approximately 24 - 36 contact hours over a academic term, conducted on weekdays. There will be no weekend classes.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
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