Bachelor of Communication in Strategic Communication and Management

Provided by: Kaplan Higher Education Academy

Awarded by: Murdoch University

Course Introduction

About the Programme
An education grant of S$2,180 is available to local applicants for the 2024 intakes of this programme. Please contact our Programme Consultant for more information.
Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.
Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.
Students have the option to enrol for either Single or Double Majors.

Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Communication in Strategic Communication and Management from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.

Curriculum Overview

INTAKES
There are 3 intakes per year

Commencement

January
May
September
Please contact our programme consultant to obtain a copy of the class schedule.

Minimum Class Size

20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Area of Studies

Core Modules

Strategic Communication

Campaign Management
Communication Research
Communication Strategy and Planning
Content Creation
Introduction to Digital Media Skills
Issues And Crisis Management
Public Relations in Society
Specialist Communication
Web Analytics

Management

Business Analytics
Change Management
Cultures of Innovation
Global Strategic Management
International Business
Organisational Theory and Behaviour
Scaling Agile Projects

Common Modules

Students are required to complete the following common modules:

Career Learning: Managing Your Career*
Consulting and Freelancing

Applicants may be required to complete general elective modules to fulfil the required credit points.
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

Entry Requirements

Academic Requirements

Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which includes:
Year 2 Entry

Kaplan Diploma; OR
Polytechnic Diploma; OR
Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions

Year 1 Entry
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

English Language Requirements

An approved Diploma qualification or higher, where the language of instruction was English, OR
GCE O-Level English Language or Literature in English with Grade C or better; OR
IELTS 6.0 (with no band below 6.0)*; OR
Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
Any other equivalent English language qualification.

In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student.

Fees & Funding

Tuition Fee

The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$28,579.80 payable in 5 instalments
(17 units with exemptions)
(Nett programme fee listed above = Tuition fee of S$30,759.80 minus Education Grant of S$2,180^)
S$28,858.84 payable in 5 instalments
(18 units)
(Nett programme fee listed above = Tuition fee of S$31,038.84 minus Education Grant of S$2,180^)
Fee inclusive of 9% GST
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.

Non-Refundable Application Fee

S$239.80
Fee inclusive of 9% GST

Student Development Fee

S$283.40*
Fee inclusive of 9% GST
*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services.

GST

All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.

Education Loan

Choice of flexible repayment schemes available to suit your needs.

Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
Flexible repayment tenure of up to 8 years.

Education Grant

This Education Grant aims to provide financial assistance to Murdoch University students pursuing selected Degree programmes. For more information, please click here or contact our programme consultant.

Study Mode & Duration

Duration

Possible completion in 16 months (instead of 28 months)

Maximum allowed candidature period

12 credit points: 24 months
24 credit points: 48 months
36 credit points: 60 months
48 credit points: 72 months
72 credit points: 120 months
96 credit points: 144 months
120 credit points: 144 months

If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

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