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![]() Bachelor of Business in MarketingProvided by: Kaplan Higher Education AcademyAwarded by: Murdoch UniversityCourse IntroductionAbout the ProgrammeHave you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for. In this programme, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career. Students have the option to enrol in either Single or Double Majors. Graduation & Degree Awarded Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business in Marketing from Murdoch University, Australia. The Degree will be the same as that awarded to the on-campus graduates in Australia. Curriculum OverviewINTAKES
There are 3 intakes per year. Commencement
Minimum Class Size
Area of StudiesCore Modules
Common Modules
Students are required to complete the following common modules:
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval. Private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval. Entry RequirementsAcademic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts the following qualifications, which includes: Year 2 Entry
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge. English Language Requirements
*Applicable for international student. Fees & FundingTuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$21,712.80 payable in 4 instalments (12 units with exemptions) S$28,950.40 payable in 4 instalments (16 units) Fee inclusive of 9% GST Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme* NTUC members are eligible for funding support under the Union Training Assistance Programme (UTAP). The maximum claimable is capped annually at S$250 for NTUC members below 40 years old and S$500 for NTUC members aged 40 and above. Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GST Student Development Fee
S$283.40*
Fee inclusive of 9% GST *Payment for this fee will be included in the first instalment. The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. GST
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant. Education Loan
Choice of flexible repayment schemes available to suit your needs.
Study Mode & DurationDuration
Maximum allowed candidature period
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