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![]() Bachelor of Communication in Strategic Communication and Tourism and Events (Double Major)Provided by: Kaplan Higher Education AcademyAwarded by: Murdoch UniversityCourse IntroductionExplore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components. Curriculum OverviewCore UnitsStrategic Communication Introduction to Digital Media Skills Communication Research Specialist Communication Content Creation Public Relations in Society Communication Strategy and Planning Issues and Crisis Management Campaign Management Web Analytics Web Design Tourism and Events Travel and Tourism in Society Sustainable Tourism Public Policy Analysis Festivals and Events Destination Management Events, Policy and Evaluation Tourism and Events Project Students are required to complete the following common units:
Year 1 Unit Outline — exempted for private Diploma and Polytechnic Diploma holders subject to the University’s approval The Year 1 unit outline can be found in the Murdoch University handbook: http://handbook.murdoch.edu.au/ Entry RequirementsEntry RequirementsApplicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors. The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing. These include:
English Requirement
Fees & FundingTuition FeesThe total fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript. For Singaporean/PR
**The Education Grant and amount specified is exclusive to this programme and not transferable to another programme. Education Loan Choice of flexible repayment schemes available to suit your needs
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&Cs apply, subject to bank’s approval. Non-Tuition Fees Non-refundable application fees are as follows: For Singaporean/PR
All fees are subject to change annually. The fees above have been updated and are accurate as of 27 October 2020. For more information about the programme, please contact our programme consultant. Study Mode & DurationDelivery Method Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours. The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here. Assessment Method Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements. |
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