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Bachelor of Business in Marketing and Tourism and Events (Double Major)

Provided by: Kaplan Higher Education Academy
Awarded by: Murdoch University

Course Introduction

Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this programme, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career.

Students have the option to enrol in either Single or Double Majors.
 

Curriculum Overview

Core Units
Marketing
Building Enterprise Skills
Consulting and Freelancing
Marketing Research and Analysis
Services, Relationship and Retail Marketing
Consumer Behaviour
Cross Cultural Marketing
Strategic Marketing
Business Analytics
Digital and Social Media Marketing

Tourism and Events
Travel and Tourism in Society
Sustainable Tourism
Public Policy Analysis
Festivals and Events
Destination Management
Events, Policy and Evaluation
Tourism and Events Project

Students are required to complete the following common units:
  • Career Learning: Managing Your Career — exempted for 3-year Polytechnic Diploma holders; subject to University’s approval
  • Building Enterprise Skills OR Consulting and Freelancing
     
Applicants may be required to complete general elective units to fulfil the required credit points.

Year 1 Unit Outline — exempted for private Diploma and Polytechnic Diploma holders subject to the University’s approval

The Year 1 unit outline can be found in the Murdoch University handbook: http://handbook.murdoch.edu.au/
 

Entry Requirements

Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:
  • Polytechnic Diploma
  • Kaplan Diploma
  • Private Diploma, Advanced Diploma, ACCA or other equivalent qualifications will be assessed on a case-by-case basis.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge. In all cases, the final decision on admission to the programme rests with the University.

English Requirement
  • Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English, can be considered.
  • International students are required to meet the University’s English language requirement. Click here for more information.

Fees & Funding

Tuition Fees
The total fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR
  • Programme Fee:
    • S$20,287.20 (12 units Single Major*) payable in 4 instalments
    • S$28,087.50 (15 units Double Major with exemptions) payable in 4 instalments
    • S$28,248 (16 units Double Major) payable in 5 instalments
  • Receive S$400 referral bursary when you recommend your friend to enrol in the Degree programme. T&Cs apply.
*Single Major refers to the Bachelor of Business in Marketing Degree.

Education Loan
Choice of flexible repayment schemes available to suit your needs
  • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
  • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
     
Flexible repayment tenure of up to 8 years
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&C apply, subject to bank’s approval.

Non-Tuition Fees
Non-refundable application fees are as follows:
For Singaporean/PR
  • Application Fee: S$192.60
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subject to change annually. The fees above have been updated and are accurate as of 27 October 2020. For more information about the programme, please contact our programme consultant.
 

Study Mode & Duration


Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
 
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