Diploma in Digital Marketing

Course Introduction

The Diploma programme consists of 8 subjects and may be completed in 8 months.

•Introduction to Management
•Advertising and PR
•Web Analytics
•Introduction to Media Studies
•Introduction to Graphic Design
•Introduction to Digital Media Skills
•Social and New Media
•Marketing Principles

Students who successfully complete and pass the units stipulated in the programme structures will be awarded the Diploma in Digital Marketing from Kaplan Higher Education Academy.

Curriculum Overview

Delivery Method

The programme consists of 8 subjects and may be completed in 8 months over 4 terms. Each subject is supported with 42 contact hours. Classes are 3-hour sessions held Monday - Friday. There will be no weekend classes.

Assessment Methods

Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Entry Requirements

Entry requirements

Local Students
•GCE A-Level; OR
•Candidates with other qualifications will be assessed on a case-by-case basis; OR
•Mature candidates (≥30 years old with 8 years of work experience)

International Students
•Completion of Year 12; OR
•Completion of less than Year 12 will be considered if it is an official completion of High School in the country of origin; OR
•IB Diploma; OR
•Pre-university certifications; OR
•Other private or foreign qualifications will be assessed on a case-by-case basis

English language requirement:
•Pass Kaplan English Placement Test; OR
•Grade E in any GCE A-level subjects conducted in English; OR
•IELTS 6.0 or equivalent (applicable for International students); OR
•Grade C6 in GCE O-Level English subject

Fees & Funding

Tuition Fees

The tuition fee covers assignments, examination, projects, Diploma/Advanced Diploma (if earned) and transcript.

For Singaporean / PR
•Instalment 1: S$1,391.00
•Instalment 2: S$1,391.00
•Instalment 3: S$1,257.25
•Instalment 4: S$1,257.25
•Total: S$5,296.50

S$5,046.50 (after S$250 study rebate for fresh GCE O/A-Level/ITE graduates & ORD personnel). However, study rebate will be deductable from the last instalment if payment is made by instalment plan.

Receive S$100 referral bursary when you recommend your friend to join our diploma programme. T&Cs apply.

Kaplan Diploma programmes are eligible for S$500 SkillsFuture Credit.

With effect from 19 May 2017, SkillsFuture Credit used for a programme at Kaplan (subject to SkillsFuture’s approved list of programmes) will be paid directly to Kaplan Higher Education Academy.

If you wish to use your SkillsFuture Credit, you can make your claim up to 60 days before the start of the programme till the day of programme commencement (with effect from 21 April 2017). According to SkillsFuture SG, this window period is sufficient for individuals to make claims to facilitate earlier programme registration.

When making a claim, you should inform your Programme Consultant on the intention to use your SkillsFuture Credit and to request for the relevant amount to be offset against the qualifying programme fees. After which, you can then submit the claim via the SkillsFuture Credit Portal for the relevant amount to be paid to Kaplan Higher Education Academy for your registered programme.

For more information, please visit http://www.skillsfuture.sg/credit

Non-tuition fees
Non-refundable application fees are as follows:

Application fee: S$74.90

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our programme consultant.