- To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
- To understand the role of different cultures in shaping national, regional and global business practice.
- To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
- To develop analytical and evaluative skills.
Mar / Jun / Sep / Dec
2. Marketing Research
3. Consumer Behaviour
4. Marketing Communication
5. International MarketingElective Modules:
6. Services Marketing
7. Marketing Channels
9. Quantitative MethodsASSESSMENT
Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.