At EASB, we develop creative, innovative, and future ready individuals

About Us

Dr. Andrew Chua

Dr. Andrew Chua

Principal & Executive Chairman

Principal's Message

Nurturing Career-Ready Professionals

East Asia Institute of Management (EASB), one of Singapore's premier private education institutions has become an important part of the education and life of many individuals aspiring to enhance their careers. We are among the few Private Education Institutions to be awarded both the Singapore Quality Class (by SPRING Singapore) and the full 4-year EduTrust certification by the Committee for Private Education, Ministry of Education. Other accolades include our being placed 6th and the only PEI in the Enterprise 50 Awards in 2012 ; and selection in the nation's 50th Anniversary commemorations as among the top 50 pioneer SMEs that had contributed to the national economic growth story. These achievements validate and affirm EASB as a trustworthy and reputable PEI able to deliver sustained quality education. With our 34 years of experience in providing employability centered, high quality and industry-relevant education, we remain committed to the creation of a supportive and inspiring learning environment. This commitment to nurture and empower students to be future ready necessitates a holistic education approach. It involves teaching skills and knowledge relevant to the needs of business and industry in a digitised global economy, taught by industry veterans utilising new blended learning pedagogy in smart classrooms supported by up-to-date learning management systems. We will continue nurture each student to become a Competent, Confident, Committed and Creative valued contributor to business and society.


To be an innovation-driven global education provider for all who aspire to succeed.


To empower students with future skills and technological professionalism and high ethical standards so that they become immediate, valued contributors to business and society.

Core Values

MARKETING is our daily thought
MATRIX organisation is our process
MENTORING is how we lead
METICULOUS execution is how we ensure desired outcomes
TEAMWORK is our spirit
INNOVATION is how we compete
PROCESS is how we ensure quality and consistency
SPEED and ACCURACY is how we deliver