Bachelor of Arts (Honours) Marketing Management (Top-Up)
Provided by: TMC Academy
Awarded by: The University of Northampton, UK
Course Introduction
Awarded by The University of NorthamptonThe degree awarded by The University of Northampton offers graduates the opportunity either to fast-track their professional marketing management qualification, or to embark on a career in business, secure in the knowledge that their specialist skills in marketing management. This course provides key insights into marketing practice and theory in a range of managerial contexts. The focus is on the planning and decision-making processes that are essential to good marketing management. The course is designed to cover the core knowledge and skills needed by the modern, professional marketer, together with a range of options to allow specialist interests to be pursued.
Course aims to:
- Become increasingly independent in their learning style, thereby enahncing their life-long learning skills and empolyability.
- Gain a deep understanding of marketing, its management and the changing marketing environment
- Be able to contribute effectively in a range of marketing operational and/or strategic contexts on completion of the programme and to traget careers in the profession of marketing
- Develop both the knowledge and the ability to use a range of marketing practitioner and research techniques
- Develop a number of key intellectual and transferable skills
Curriculum Overview
Course Modules:- Business Communication
- Principles of Marketing Management
- Advertising
- Digital Marketing
- Global Marketing
- Research Project
Area of Studies
Business Development, General Marketing, Advertisement Specialist, E-marketing Specialist, local/International Marketing
Entry Requirements
| Programmes | Entry Requirement |
| Bachelor of Arts (Honours) Business and Management (Top Up) Bachelor of Science (Honours) International Accounting (Top Up) Bachelor of Arts (Honours) Marketing Management (Top Up) |
Age requirement: 17 Academic qualification: Obtained at least a Pass in any one of the following:
English requirement: Any of the following or equivalent:
|
*Relevant Polytechnic Diploma and other Advanced Diploma holders will have to obtain a TMC Higher Diploma prior to the Top Up degree. Credits may be given for the modules completed previously and the number of modules required to undertake may be 4 modules or more.
Fees & Funding
Local| Application Fee | $107.00 |
| Course Fee | $15,688.34 |
| Administrative Fee | |
| Medical Insurance | $85.60 |
| Fee Protection Scheme | $118.30 |
| Total Programme Fee Excluding Application Fee | |
| $15,892.24 | |
International
| Application Fee | $214.00 |
| Course Fee | $20,394.20 |
| Administrative Fee | |
| International Student Admin Fee* | $695.50 |
| Medical Insurance | $85.60 |
| Fee Protection Scheme | $158.81 |
| Total Programme Fee Excluding Application Fee | |
| $21,334.11 | |
*International Student Admin Fee is charged once for bundled courses. Students not on bundled course will be charged an additional $367.50 International Student Admin fee if they progress to the next course.
All fees indicated are in Singapore Dollars (SGD) and inclusive of GST unless stated otherwise. Course fee excludes application fee of $214.00.
Study Mode & Duration
DurationFull-Time: 9 months
Part-Time: 13 months
Intake
March / July / November
Course Assessment:
Assessment of the modules includes examinations, assignments, projects, presentations, class tests, and/or practical tests.
Teaching and Learning:
Lectures, tutorials and independent learning will be empolyed. To make sure that students have a clear understanding of the concepts, tutorials will re-emphasize the key areas. Independent learning involves students taking the initative in recognizing learning requirements and undertaking activities to meet them. These activities could take the form of research, tutorial exercises, review questions and coursework.