Bachelor of Arts (Honours) Marketing Management (Top-Up)

Course Introduction

The BA (Hons) Marketing Management programme is a final year degree programme designed to cover the core knowledge and skills needed by the modern, professional marketer. The programme focuses on the planning and decision-making processes that are essential to effective marketing management. The programme offers learners the opportunity to develop knowledge and ability to use a range of marketing practitioner and research techniques, and to be able to contribute effectively in a range of marketing operational and/or strategic contexts.

Curriculum Overview

Course Assessment:
Examinations, assignments, projects, presentations, class tests, and/or practical tests.

Graduation Requirements:
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) Marketing Management (Top Up) from University of Northampton.

Area of Studies

Core Modules:
- Business Communication
- Principles of Marketing Management
- Advertising
- Digital Marketing
- Global Marketing
- Marketing Project

Entry Requirements

Age
17 years old

Academic Qualification
Obtained at least a Pass in any one of the following:
- TMC Higher Diploma in Business (all specialisations)
- TMC Higher Diploma in Business Studies (all specialisations)
- Relevant Polytechnic Diploma*
- Relevant Advanced / Higher Diploma from Private Education Institutions*

English Qualification
If English is not your first language, you will be required to have any of the following or equivalent:
- Completed a Higher/Advanced Diploma where medium of instruction is English
- IELTS 6.0 or equivalent

*Subject to University’s approval

Study Mode & Duration

Intake Period
March/ July/ November

Full Time: 
9 months*

Part Time: 
13 months*

* Duration may be shorter depending on calendar approved by the university.