(e-Learning) Bachelor of Science (Honours) / Bachelor of Business Studies (Honours) in Marketing
Conducted by Kaplan Higher Education Institute - e Learning
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Bachelor of Science (Honours) / Bachelor of Business Studies (Honours) in Marketing
Introduction
Ranked one of the Top 100 Universities in the world, the prestigious University College Dublin’s Bachelor of Science (Honours)/Bachelor of Business Studies (Honours) in Marketing programme is designed for aspiring students who wish to make a mark in the ever-changing landscape of business and marketing.
Graduates will be equipped with the necessary technical, knowledge-application, communications, team-building and leadership skills, providing both solid conceptual and practical understanding of marketing in the business world and beyond.
Learning Outcome
At the end of the journey, dedicated students will achieve the same learning outcomes as in an on-campus programme, but with the added benefits of online learning. These include multimedia lecture formats, more avenues for student and lecturer interaction, as well as the flexibility to study anytime, anywhere. In well-designed cases, online learning has been proven to produce equivalent or better learning outcomes as compared to on-campus programmes.
All graduates from the UCD BSc/BBS Degree programmes will receive a degree and transcript from UCD that is the same as that awarded to on-campus learners. There will be no differentiation in the certificate to distinguish an online or on-campus student.
In the online learning space, there will be individual tasks as well as group tasks, which will take place using different technologies for communication and project collaboration depending on the class. There may be both graded and ungraded assignments which will help give learners a sense of their progress as they move along the course.
Final exams will take place in a physical space where you will have to sit for written exams at a local exam centre alongside students from the on-campus cohort. Upon completing the require coursework, you will be presented with the same diploma certificate received by students in the on-campus programme.
Programme Outline
An honours degree at University College Dublin takes 3 academic years to complete (over 3 ‘Stages’).
Like the classroom programme, a typical term is a 3-month period covering 2 courses of study. The programme provides a total of 466 hours of class time; or 42 hours per programme.
(Exclusive of Management Research Project - 4 contact hours only).
The duration of the programme is as follows:
Stage 1: Exemption granted due to Accredited Prior Learning
Stage 2: One academic year*
Stage 3: One academic year*
* An academic year is generally a minimum of 9 months duration.
Pre-Requisite & Proficiencies
The BSc/BBS(Honours) in Management programme accepts a wide range of advanced standing qualifications. These include:
Applicants should either possess a diploma from a recognised institution where English is the sole medium of instruction OR the following minimum IELTS or TOEFL scores:
Each term is a 13-week period covering 2 modules of study. Each module is provided with 20 hours of academic counselling/briefing sessions (5 consecutive sessions of 4 hours each) after office hours in the evening and/or over weekends/public holidays.
Graduation and Degree
Already 37 successful intakes in Singapore. Students who successfully complete the program will be awarded the prestigious Bachelor of Science Degree of the National University of Ireland, Dublin. Graduates will be allowed to use the title BSc (NUID) or BSc (Hons) (NUID). The degree will be the same as that awarded to the full-time students at the university main campus.
Introduction
Ranked one of the Top 100 Universities in the world, the prestigious University College Dublin’s Bachelor of Science (Honours)/Bachelor of Business Studies (Honours) in Marketing programme is designed for aspiring students who wish to make a mark in the ever-changing landscape of business and marketing.
Graduates will be equipped with the necessary technical, knowledge-application, communications, team-building and leadership skills, providing both solid conceptual and practical understanding of marketing in the business world and beyond.
Learning Outcome
At the end of the journey, dedicated students will achieve the same learning outcomes as in an on-campus programme, but with the added benefits of online learning. These include multimedia lecture formats, more avenues for student and lecturer interaction, as well as the flexibility to study anytime, anywhere. In well-designed cases, online learning has been proven to produce equivalent or better learning outcomes as compared to on-campus programmes.
All graduates from the UCD BSc/BBS Degree programmes will receive a degree and transcript from UCD that is the same as that awarded to on-campus learners. There will be no differentiation in the certificate to distinguish an online or on-campus student.
In the online learning space, there will be individual tasks as well as group tasks, which will take place using different technologies for communication and project collaboration depending on the class. There may be both graded and ungraded assignments which will help give learners a sense of their progress as they move along the course.
Final exams will take place in a physical space where you will have to sit for written exams at a local exam centre alongside students from the on-campus cohort. Upon completing the require coursework, you will be presented with the same diploma certificate received by students in the on-campus programme.
Programme Outline
An honours degree at University College Dublin takes 3 academic years to complete (over 3 ‘Stages’).
Like the classroom programme, a typical term is a 3-month period covering 2 courses of study. The programme provides a total of 466 hours of class time; or 42 hours per programme.
(Exclusive of Management Research Project - 4 contact hours only).
The duration of the programme is as follows:
Stage 1: Exemption granted due to Accredited Prior Learning
Stage 2: One academic year*
Stage 3: One academic year*
* An academic year is generally a minimum of 9 months duration.
| Term 1 |
HRM: Strategy & Policy Management of Organisations |
| Term 2 |
Managing Change Cross Cultural Management |
| Term 3 |
Economic Policy & Global Environment Management Research Project |
| Term 4 |
Business Strategy Project Management |
| Term 5 |
Consumer & Buyer Behaviour International Marketing |
| Term 6 |
Marketing Research Marketing Communications |
Pre-Requisite & Proficiencies
The BSc/BBS(Honours) in Management programme accepts a wide range of advanced standing qualifications. These include:
- Polytechnic diploma in business, management, accountancy, banking, marketing, finance, industrial management or related technical areas, or equivalent qualifications;
- Chinese students who have been studying in Singapore must hold a Chinese high school certificate and a full-time Diploma taught entirely in English
- Applicants holding other Diploma-level qualifications will be assessed on a case-by-case basis.
Applicants should either possess a diploma from a recognised institution where English is the sole medium of instruction OR the following minimum IELTS or TOEFL scores:
- IELTS of 6.5
- TOEFL of 600 (or 250 in the computer based test)
- Polytechnic Diploma in business, management, accountancy, banking, finance, industrial management, logistics, supply chain management or related fields
- Diploma in Engineering, IT, computing or technical areas (subject to University’s approval)
- Business and IT Diploma/Advanced Diploma awarded by Kaplan Higher Education Institute
- Diploma/Advanced Diploma from private institutions (subject to University’s approval)
- ACCA, CAT (subject to University’s approval)
Each term is a 13-week period covering 2 modules of study. Each module is provided with 20 hours of academic counselling/briefing sessions (5 consecutive sessions of 4 hours each) after office hours in the evening and/or over weekends/public holidays.
Graduation and Degree
Already 37 successful intakes in Singapore. Students who successfully complete the program will be awarded the prestigious Bachelor of Science Degree of the National University of Ireland, Dublin. Graduates will be allowed to use the title BSc (NUID) or BSc (Hons) (NUID). The degree will be the same as that awarded to the full-time students at the university main campus.
About the School
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