BACHELOR OF ARTS (HONOURS) IN GRAPHIC DESIGN (TOP UP)

Course introduction

Introduction

Graphic Design is a practice-based course with creative, critical, reflective and technical skills developed in the studio and enhanced by pertinent academic writing. Teaching is informed by staff research, practice and expertise. Students are actively encouraged to be imaginative, ambitious and resourceful to face the challenges of an unpredictable, demanding, globally-competitive and technologically-driven world. The course delivery includes a focus on design trends, industry developments, and future job opportunities both from a global as well as an Asia-specific perspective.

Sound pedagogic practice mixed with imaginative delivery and assessment methods will enable students to produce personal and expressive portfolios that demonstrate creative agility and technical prowess. Students will be helped to develop the necessary creativity, critical reflection, questioning, understanding, theoretical underpinning and practical skills to pursue successful professional careers in both home and international contexts.

The course is distinguished by an emphasis on experimentation, versatility and technical expertise. Students are supported by access to industry-standard software, workshops and studio environments. Typical graduate portfolios might include branding, publicity, info-graphics, animations, publishing or web and app design in a range of technology and media. Students have the opportunity to work on a mix of in-house assignments, self-initiated tasks, Singaporean, Asian, and international competition opportunities and live project briefs. The course is well established and prides itself on its ability to adapt and thrive in changing intellectual, professional and technical environments.

Staff research, practice and expertise feed into the course's qualities and characteristics. These chime with Coventry University's Mission Statement to provide outward-facing research with impact, to provide high-quality teaching, and to be dynamic, global and enterprising.

Curriculum Overview

Programme Structure

COURSE MODULES

Academic Research & Communication Skills
Advanced Layout & Production
Advanced Typography
Advertising Design Principles
Colour for Designers
Creativity & Problem Solving
Design Principles
Design Studio 1 & 2 - Design Project
Digital & Applied Illustration
Digital Image Processing
Digital Photography
Drawing for Designers
Fundamentals of Page Layout
Fundamentals of Typography
Graphic Print Production
Identity System Design
Independent Research
Industrial Attachment
Interactive Media Design
Introduction to Graphic Design
Packaging Design
Portfolio 1 & 2
Publication Design
Web Design Principles

Bachelor Degree (Top Up)
Core

Design Contexts 3
Design Practice 3
PDP 3: Creative Futures
Typography 3
Visual Communication 3
Elective

Electives *

Modules
Advanced English: Academic Essay Writing
Design Promotion
Enhancing Reflective Study Skills Across Cultural Boundaries
Global Experience in Art and Design
How to set up a Freelance Business

* Choose any 1 of the elective modules

CAREER OPPORTUNITIES
Areas of employment include:

Creative Director
Advertising Art Director
Editorial Designer
Illustrator
Corporate Identity Designer
Packaging Designer
Print Production Manager
Graphic Designer

Entry Requirements

AGE REQUIREMENTS

The minimum age requirement is 18-years of age.

ENGLISH LANGUAGE REQUIREMENTS

Students whose native language is not English must submit evidence of proficiency in the language. Students must meet the minimum English Standard as stipulated below to commence their registered Advanced Diploma/Bachelor/Master courses with Raffles College of Higher Education.