Bachelor of Business (Major in Marketing and Tourism)

Provided by University of Newcastle, Australia/ UON Singapore


Course introduction

Introduction


Tourism in Singapore has not only grown by leaps and bounds in recent years, it is also one of the country's key economic pillars and is set to become a lot more exciting and challenging in the coming years.

The Bachelor of Business (with majors in Marketing and Tourism) will equip you with the relevant knowledge and expertise to excel in today's booming tourism and hospitality industry. This programme is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia.


Accolades

Top 3% UNVIERSITIES IN THE WORLD* No.1 UNIVERSITY IN AUSTRALIA UNDER 50 YEARS OF AGE** 5 Stars IN HOBSON'S GOOD UNVIERSITIES GUIDE***

Top 100 Most International Universities
(Times Higher Education World University Rankings 2013-14)

15 Disciplines ranked in the Top 200 in the world
(QS World University Rankings by Subjects 2015)

Australia's Number One University Under 50**
(Times Higher Education 'Top 100 Under 50" 2014)

5 Stars in socio-economic equity and generic skills***
(Hobsons Good Universities Guide 2015)

Top 3% of Universities in the World*
(Times Higher Education World University Rankings 2014 and QS World University Ranking 2014)

Australia's Top Performing University Under 50, Australia's Number One University Under 50
(QS 'Top 50 Under 50" 2014)

Top 301-400 Universities in the World
(Academic Ranking of World Universities 2014)

Over 2,000 University of Newcastle students currently enrolled in PSB Academy


Programme Structure
  • This programme consists of 24 modules
  • 3 trimesters in Year 1 and 2
  • 4 modules are taught in each semester / trimester by both University faculty and local lecturers
This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Students may also enjoy the benefit of transferring or completing their studies on campus in Australia.


Assessment and Examination

Assessments may include assignments, tests, projects and final examinations.



Curriculum Overview


Programme Structure


This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Academic Year 1 & Year 2:

The University of Newcastle Australia Degree Programme
1st Trimester
  • Accounting for Decision Makers
  • Managing the Organisation
  • Microeconomics for Business Decisions
  • Business Decision Making
2nd Trimester
  • Tourism Principles and Practices
  • Information and Communication in Business
  • Foundations of Law
  • Principles of Marketing
3rd Trimester
  • EcoTourism and Resource Management
  • Consumer Behaviour
  • Marketing Research
  • Services Marketing

Academic Year 2 & Year 3:

The University of Newcastle Australia Degree Programme
4th Trimester
  • Macroeconomics in the Global Economy
  • Finance
  • Business Strategy
  • Visitor Management
5th Trimester
  • Organisations, Politics and Society
  • Advertising and Promotion Strategy
  • Tourism Planning and Policy
  • Elective
6th Trimester
  • Strategic Marketing Management
  • Tourism Marketing
  • International Marketing
  • Events Management

Delivery of modules may not follow the sequence as shown and are subject to change.



Area of Studies


As a graduate of the programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Business Management
  • Retail Management
  • Advertising & Promotions Management
  • Meetings, Incentives, Conventions and Exhibitions
  • Marketing
  • Small & Medium Enterprise Management
  • Destination Planning and Development
  • Resorts and Club Management
  • International Marketing & Investments
  • Tourism & Hospitality Management



Entry Requirements


Local Student Admission

Admission Requirements

The University of Newcastle, Australia Degree Programme

  • GCE A Levels (minimum 3 A- level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; OR
  • Diploma from a local Polytechnic or other recognized institutions; OR
  • Completion of the Foundation of Business Studies from PSB Academy; OR
  • Higher NITEC; OR
  • Other Diploma or equivalent qualification would be assessed on a case by case basis
Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 courses.



Duration & Intake


Programme Duration


Programme Duration

This programme can be completed in 24 Months.

For PSB Academy Diploma in Business Administration graduates:

This programme can be completed from 16 Months.


Intakes

Local Students
August every year

International Students
Full-Time intakes 2015: August



Fees & Funding


Local Student

Programme intake:  Aug

Programme Fees: S$1,615.70 (Per Module)


16 - 20 Months (16-20 Modules)
Eligible for:
  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent
S$25,851.20* to S$32,314*
24 Months Programme (24 Modules)
Eligible for:
  • GCE A Level
  • Higher Nitec
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent
S$38,776.80*


Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.


* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks


International Student

Programme Fees (International Admissions)


Installments Amount
1st Installment $6,462.80
2nd Installment $6,462.80
3rd Installment $6,462.80
4th Installment $6,462.80
5th Installment $6,462.80
6th Installment $6,462.80
Total Fees $38776.8

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks

 

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