Bachelor of Commerce (Management and Marketing)

CURTIN SINGAPORE


Course introduction

Introduction


Awarded by Curtin University, graduates from this course are eligible for full professional membership of the Australian Institute of Management (WA). Graduates are also eligible to apply for membership with the Australian Marketing Institute.

Curtin University
The Management major focuses on the key challenges facing practising managers today such as the relationship between people and an organisation, performance, change, innovation and technology. You will develop a foundation of knowledge, insights and abilities required of managers in a wide range of sectors, industries and functions, including the management skills of communication, problem solving, planning, organising, managing change and working cooperatively with others.

Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. You’ll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.

Course units
Accounting 100
Business Law 100
Economics 100
Communication in Business 100
Business Information Systems 100
Management 100
Marketing 100
Organisational Behaviour 200
Consumer Behaviour 201
International Marketing 250
Environmental Issues in Business 201
Marketing Research 200
Human Resource Management Introduction 200
International Management 375
Strategic Marketing 310
Internet Marketing 350
Entrepreneurship 300
Retail Marketing and Distribution 311
Strategic Management 313
Marketing - Professional Practice 300
Managing Change 300
Business Ethics 300
Marketing of Services 311
Business Capstone 301

Entry requirements
Minimum five points from two GCE ‘A’ Level H2 subjects OR Diploma in related field from a recognised Institute

Cost, duration and intakes
S$51,840, payable in six trimester installments.
2 years, starting in March, July and November.



Fees & Funding

Please enquire below for course fees and financial grants:


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