Introduction

Awarded by Curtin University, graduates from this course are eligible to apply for membership with the Australian Marketing Institute and the Australian Institute of Management.

Curtin University
The Marketing major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and internet marketing, sales, pricing, promotion and distribution strategies. You’ll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.

Course units
Accounting 100
Business Law 100
Economics 100
Communication in Business 100
Business Information Systems 100
Management 100
Marketing 100
Consumer Behaviour 201
Marketing Research 200
Internet Marketing 350
International Marketing 250
Retail Marketing and Distribution 311
Strategic Marketing 310
Marketing of Services 311
Marketing - Professional Practice 300
Business Capstone 301
8 electives

Entry requirements
Minimum five points from two GCE ‘A’ Level H2 subjects OR Diploma in related field from a recognised Institute

Cost, duration and intakes
S$51,840, payable in six trimester installments.
2 years, starting in March, July and November.

Fees & Funding