Awarded by Edinburgh Napier University
Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. This course provides you with the business and creative skills needed to succeed in this fascinating and challenging area.
The Marketing Management programmes blend together theory and a large practical element. You will gain an excellent understanding of both basic marketing principles and specialist areas, such as brand management, international business, and marketing ethics, as well as knowledge of cutting edge developments in the marketing industry, including digital media.
What are the Bachelor of Arts (Honours) in Marketing Management and Bachelor of Arts in Marketing Management programmes?
The Bachelor of Arts (Honours) in Marketing Management consists of 10 modules and a project/dissertation. The Bachelor of Arts in Marketing Management provides students with an award and exit point after the completion of 6 modules. Refer below:
Marketing Research & Communications
Strategic Management in a Global Context
|Graduate and Exit with BA in Marketing Management|
Leadership in a Changing Environment
Direct & Digital Marketing
Marketing Management in Practice
|Graduate with BA (Honours) in Marketing Management|
How will you learn?
The programme provides a total of 30 hours of lectures and tutorials per module, excluding dissertation supervision. Classes are conducted by visiting and local lecturers of Edinburgh Napier University and M2 Academy respectively.
Students are normally assessed through a combination of coursework and examination depending on module objectives.
A Trimester is a 15-week schedule (except Trimester 4 & 5) covering 2 modules each trimester. A typical Trimester delivery schedule is as follows:
|Week||Module 1||Module 2|
Where does it lead?
Students will graduate with a Bachelor of Arts (Honours) in Marketing Management awarded by Edinburgh Napier University or if they choose to exit early they can graduate with a Bachelor of Arts in Marketing Management awarded by Edinburgh Napier University.
Who is it for?
The programme is designed for students with the following qualifications:
A total of 3 intakes in a year in April, August and December
Part Time option – Graduate with BA (Honours) in 18 months, with the option to exit with BA in 12 months
Please enquire below for course fees and financial grants: