Professional Workshop

Course introduction

Introduction

Plug the knowledge gap.
Lack time but need a quick marketing, advertising and design download? Try our workshop offering theories and practices of advertising and contemporary marketing. Discover creative writing, the media, merchandising strategies, advertising on society, the economy and the consumer in relation to advertising regulation framework.

CAREER OPPORTUNITIES:
• Creative Director • Art Director • TVC Producer • Design-preneur • Brand Manager • Graphic Designer • Packaging Designer • Typographer • Copywriter • Account Executive

PRAGMATIC ASPECT	STRATEGIC ASPECT
Visual Communication	Creative Thinking
Digital Studios	Advertising Overview
Typography & Communication Design	Copywriting
Corporate Identity & Design	Branding
Packaging & Print Technology	Marketing Overview
Editorial Design	Digital Studio II
Online Media Design	TVC (Concept & Development)

WHY MAD?
M.A.D. School’s Professional Diploma in Advertising and Design combines both pragmatic and strategic studies in a never seen before three-in-one pow-wow diploma based on our MAD formula. Benefit from site visits, case studies, hands-on assignments and explorations into contemporary design by creating your portfolio through solid industry-like training.