Professional Diploma in Advertising and Design (Part Time)

Course introduction

Introduction

MARKETING + ADVERTISING + DESIGN (MAD)

Our most popular and signature formula integrating marketing & advertising into design. Yearning for a trailblazing career as a creative director or owner of your design or advertising agency? This comprehensive course will arm you the strategic thinking and analytical skills to thrive in the advertising and design industry. It is a lethal combination of the Diploma in Communication & Design and Specialist Diploma in Advertising & Design. M.A.D. School’s Professional Diploma in Advertising and Design combines both pragmatic and strategic studies in a never seen before three-in-one pow-wow diploma based on our MAD formula. Benefit from site visits, case studies, hands-on assignments and explorations into contemporary design by creating your portfolio through solid industry-like training. Modules include all pragmatic and strategic modules listed above, as well as:

MAD INTEGRATED PROJECT (MAJOR PROJECT)

The final leg of the advertising and design journey involves a holistic MAD integrated campaign project that weaves all the students’ learning. They create a big idea, applying marketing strategies, media planning, advertising strategy and translating them into a final visual assembly through designs. The final work is then assessed and evaluated by a high-esteemed External Panel Assessors (EPA) of industry experts, in a pitch-like presentation.

CAREER OPPORTUNITIES:
• Creative Director • Art Director • TVC Producer • Design-preneur • Brand Manager • Graphic Designer • Packaging Designer • Typographer • Copywriter • Account Executive

PRAGMATIC ASPECT	STRATEGIC ASPECT
Visual Communication	Creative Thinking
Digital Studios	Advertising Overview
Typography & Communication Design	Copywriting
Corporate Identity & Design	Branding
Packaging & Print Technology	Marketing Overview
Editorial Design	Digital Studio II
Online Media Design	TVC (Concept & Development)
MAD INTEGRATED PROJECT (MAJOR PROJECT)

WHY MAD?
M.A.D. School’s Professional Diploma in Advertising and Design combines both pragmatic and strategic studies in a never seen before three-in-one pow-wow diploma based on our MAD formula. Benefit from site visits, case studies, hands-on assignments and explorations into contemporary design by creating your portfolio through solid industry-like training.