Introductory Certificate in Marketing

East Asia Institute of Management


Course introduction

Introduction


PROGRAMME OBJECTIVE

  • Understand the function of marketing and its role in an organisation.
  • Know about the seven Ps (product, price, place, promotion, people, physical evidence and process) and how to apply the marketing mix.
  • Understand more about customers and managing customer relationships
  • Be able to communicate to both internal and external customers using a variety of different means.
 AVERAGE TEACHER TO STUDENT RATIO
  •   1:30
   
MODE & DURATION
 
Part-time: 9 months
 
MODULES
 
1. What is Marketing? This unit provides a backdrop to the importance of marketing in terms of what marketing is, and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organization.

2. Understanding Customer Relationships This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customer to achieve long-term customer loyalty.

ASSESSMENT & AWARD
  • Assignment and Examination

EXAMINATION
  • June / December

ENTRY REQUIREMENTS
  • Singaporean / PR
  • At least a GCE O’level Pass in English;and
  • All applicants must be at least 16 years of age at time of application



Fees & Funding

Please enquire below for course fees and financial grants:


 

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