The Business & Management, Marketing Programme is designed to develop the relevant combination of knowledge and workplace skills. This will prepare and equip you with the necessary competencies to launch your business career.
In this pathway, you will take a specialist module in Marketing for Managers. Your studies will include services marketing, retail marketing and related competitive issues, communication planning including public relations. You will explore the identification of customer needs; marketing and business strategy; strategies for meeting and satisfying customer needs; and a critical assessment of the impact of marketing on society and the natural environment.
Programme Structure and Delivery
BM6001-40 Business and Management Research Project
BM6005-20 Enterprise: Creating your Business
BM6007-20 Business Strategy
BM6009-20 New Trends in Management
BM6002-20 Marketing for Managers
Mode of delivery
Combination of lectures, workshop, seminar
Method of Assessment
Concept, business plan & web page, presentation, individual assignment, group presentation and time limited assignment, dissertation etc…
Full-Time (12 months)
The full-time degree programmes are conducted on a 5 days week (Monday to Friday) basis with lessons either from 9.30am to 12.30pm or 2.30pm to 5.30pm on a daily basis.
Part-Time (12 months)
The part-time degree programmes are conducted on a twice weekly basis with lessons from 7pm to 10pm.
Exit Qualification – All students who have completed all 5 prescribed modules (120 credits) with a minimum pass mark of at least 40% will graduate with a Bachelor of Arts (Hons) Business and Management (Marketing) awarded by Bath Spa University.
1:60 - Theory/Lectures/Seminar
1:25 – Practical
Feb/Mar 2014, Sept/Oct 2015
Application Fee for Direct Entry into Degree Top-up: S$500.00
Course Fee: S$22,662.00
All fees is before GST
Please enquire below for course fees and financial grants: