Advanced Diploma in Digital Marketing (Part-Time) Awarded by Marketing Institute of Singapore Business School | Marketing Institute of Singapore Business School, Jobscentral Learning

Course introduction

Introduction

Introduction

The Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills in digital marketing and to advance their career goal.

Delivery & Assessment

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held three to four times a week. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Students are required to pass the overall assessment for each module at the end of each semester in order to be granted a passing grade for the module. All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the end-of-semester examinations.

Curriculum Overview

Programme Structure

Programme Structure & Curriculum

This is a 8-month part-time programme, covering 6 modules over 2 semesters with a total of 216 contact hours. 12 sessions are to be conducted for each module. The details are as follows:

Modules Code	Modules
ADD201	Introduction to Digital Marketing
ADD202	Digital Marketing Communications
ADD203	Consumer Behaviour
ADD204	Advanced Topics in Digital Marketing
ADD205	Strategic Marketing
ADD206	Capstone Project: Digital Marketing Planning and Strategy

Module Synopsis
ADD201: Introduction to Digital Marketing

This module provides students with the necessary knowledge on the use of digital marketing media and tools to plan and manage an effective digital marketing campaign.

ADD202: Digital Marketing Communications

This module provides students with the knowledge on the current trends and practices in digital marketing communications as a result of evolving technologies and the development of societal changes.

ADD203: Consumer Behaviour

This module introduces students to the fundamental theories and concepts of consumer behaviour. The focus will be on understanding how consumers make decisions and the factors that influence their behaviour.

ADD204: Advanced Topics in Digital Marketing

This module focuses on three major advanced topics in digital marketing: Social media marketing, Mobile marketing and Search engine marketing.

ADD205: Strategic Marketing

Strategic marketing focuses on the processes and concepts involved in developing market-driven strategies for the future success of an organisation. This module provides an overview of the strategic marketing process and how it can leverage on the competitive advantage of the organisation.

ADD206: Capstone Project: Digital Marketing Planning and Strategy

This module provides students with the strategic knowledge on how to formulate a digital marketing plan to market an organisation's brand. Students will develop their analysis and recommendations of digital marketing strategies to complete the final written plan and an oral presentation in class. Students are expected to integrate their prior knowledge gained in other modules in this final project.

Entry Requirements

Entry Requirements

All Applicants Must Possess

MIS Business School Diploma in Business, or
Diploma from a local Polytechnic with some Business courses taken, or
Diploma in Digital Marketing or the equivalent from a recognised PEI, or
The equivalent qualifications from other regional countries

English Requirement

At least IELTS 5.5 or a pass in GCE ‘O’ level English or its equivalent. Applicants may be subjected to a written and/or oral assessment of their language proficiency conducted by PEI.

Minimum Age Requirement
17 years old