The Advanced Diploma in Sales and Marketing Maangement has been developed by London School of Business and Finance (LSBF) as a progression route for students aiming for a Higher Education qualification in the subject area, and/or for students aiming for a career in business and management.
Programme Objectives
The Advance Diploma in Sales and Marketing Maangement aims to provide students with:
The ability to apply underlying concepts and principles of business and management in an empolment context
Knowledge of the main methods of enquiry in the academic study of sales, marketing and management
An udnerstanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.
Learning Outcomes
Graduates of the Advanced Diploma in Sales and Marketing Management should be able to evaluate and apply, within the context of the organisation, the standard theories and concepts from the following generic management areas:
Course Modules
Marketing and Brand Management
This module introduces relevant concepts and theories in the field of Brand Management and provides students with the knowledge, understanding and key skills in relation to branding. Provides an insight into how brands deliver value. It will enable students to understand the importance of brands, the branding process, and how to plan evaluate and sustain a brand.
Consumer Behaviour and Sales Psychology
This module will provide students with a thorough background in the consumer behaviour and sales psychology. Understanding consumer behaviour is seen as being cirtical for achieving companies' objectives in the face of increasingly fragmented niche markets. The module will also introduce the 'psychology of sales' looking at how successful sales techniques make use of consumer behaviour.
Digital and Social Media Marketing
This module introduces students to current trends in contemporary marketing theory and practice within digital and social media marketing. It will enable students to gain greater understanding of a range of conceptual frameworks, theories and practices that support digital and social media marketing. Students will help equip students with a greater understanding of the opportunities and challanges facing marketing practitioners.
Retail Management
This module provides an overview of various key elements within retail operations. A key focus is how these elements affect the success of a retail operation. The module will cover both strategic and tactical issues with respect to retailers and their customers, and will include the impact of online stores.
Business Law
this module will provide students with the general knowledge and understanding of the fundamentals of business law in Singapore. It covers major topics discussed in business law courses providing clear examples and simplified cases. The module contains many practical points and common clauses when drafting a contract.
Strategic Management
This module introduces the student to the theory and practice of strategic management, and the holistic way in which it draws upon a wide variety of managerial functions in its creation. It will provide students with an understanding of the key concepts, theories and process integral to the strategic management of organisations.
Project Management
The aim of the module is to introduce students to the important aspects of project management, project evaluation, project implementation and project review. Project scheduling, project costs and risk strategies are also considered.
International Marketing
This module will provide students with an understanding of marketing from an international perspective. It will enable students to understand and analyse critical factors in the success or failure of international marking campaigns.
Full Time: 8 Months
Contact Hours: Students attend lessons 3 hours per day directed/independent study for a period of 8 months from Monday to Friday.
Part Time: 12 Months
Contact Hours: Students attend 3-hr lessons 2 nights a week and scheduled weekends for a period of 12 months.
Mode of Delivery
Lectures, Tutorials, Seminars, Workshops
Course Intakes
Full Time: Every 2 motnhs / Modular
Part Time: Every 3 months / Modular
Local Student
Part / Full time: S$6000
International Student
Full time: S$8500