Market research provides organisations and business es with an effective and efficient way to continuously stay in touch with market place changes and customers' perceptions, behaviours and needs. This is crucial in ensuring that organisations and business stay re levant and competitive in the market.
Anyone who is involved in the commission or implementation of market research projects for their organisation.
Understanding the various types of market research
Alphonsus Tan graduated from the National University of Singapore with Honours (2nd Upper) in Economics in 1996. He has 15 years of strategic planning and market research experience. Having served in the former Productivity and Standards Board's (now known as Spring Singapore) Planning and Research department, he was involved in the Board's Strategic Planning Process,
conceptualising business development blueprints and developing the Board's Corporate Development framework based on the Singapore Quality Award criteria for business excellence. He was also responsible for monitoring and analysing the Board's performance through the Board's Hierarchy of Indicators Framework and Performance Monitoring Process. In the area of research, Alphonsus has been a part of various multinational research agencies including Euromonitor and the former AMI (now known as Synovate). He has managed projects locally and in the region - for country and industry-level studies, government policy and economic performance analysis, and customised quantitative and qualitative surveys for various brands and companies.
With Consumer Minds, Alphonsus was instrumental in the development of Market-i (as an integral part of the company's Customer Service Consultancy), a highly unique and objective mystery shopping framework that has helped many client organisations move closer towards achieving and maintaining excellence in service.
Alphonsus has managed clients such as AIA, BrandHub, EZ-Link, Golden Village, HSBC Insurance, Jafco, Kia Motors, Kiehl's, LG, L'Oreal, Maison de la France, National Kidney Foundation, OCBC Bank, Prudential, Publicis, PaperOne, Red Baron Inc, Singapore Pools, Space, Simmons, Sopexa, Tequila and many others. He has been an associate trainer for 8 years, focusing on the areas of Market Research, Customer Service and Economics.