According to management guru Stephen Covey, stakeholders are your most important element in the complex ecosystem of multiple, interdependent parts of your organisation. To build a close working relationship with your stakeholders with today's excess information, how do you ensure you are communicating effectively and have their ears and hearts?
PR & Advertising, Investor Relations, Sales & Marketing managers and executives, Human Resource personnel, and anyone who strives to build a lasting business relationship.
Stakeholders’ Interest and Expectations
Rowena Lim has over 25 years of communications experience. Starting out in public relations and advertising, she ventured into journalism before entrenching her experience in corporate communications. Today, she is a Director of a multi-media investment company.
In corporate communications, her experience extends from corporate positioning, reputation management, brand management, consumer communications, crisis communications, financial communications to media training.
She started her corporate communications with Hickson Public Relations as Senior Consultant after 12 years of inhouse PR/Advertising and journalism. She became Vice President when the agency was acquired by Fleishman Hillard International Communications. Shortly after, she rose to Senior Vice President. At Fleishman Hillard, she served one of their top accounts and was also their Asia Pacific practice leader for the corporate group.
With her knack for 'total' communications, she has contributed to various clients including United Airlines, The Singapore e-Government Leadership Centre, Jardine Matheson Group, NEA, WDA, NOL, APEC Secretariat, Ngee Ann Polytechnic, J P Morgan, Scandinavian Airlines, Caterpillar, The Hearing Centre, Electrolux, Canon, Pioneer Electronics, Hitachi Asia, Cordlife, Caltex, and Shell.
Rowena has an MBA degree in Marketing from the University of Hull, UK.