Course introduction

This workshop provides an opportunity for you to review your current Brand Identity and Marketing Campaigns, guiding you through 7 crucial steps to bring your brand to the next level – without bursting your budget.

Target Audience

Marketing Managers & Executives, Business Owners / SME Owners, Entrepreneurs, Self-Employed Individuals, Creative Directors & Graphic Designers and Corporate Communications Executives

Course Outline

Understanding the importance of Great Branding & Marketing

What can a strong Brand do for your company?
How can an effective Marketing Campaign help you beat your competition?
What is the difference between Sales & Marketing?
What constitutes great Brand Design and Architecture?
How do I position my product/service to be marketable?

Leveraging on the 7 Elements of Amazing Branding & Marketing

What are these 7 Elements and how can they help make YOUR brand more powerful?
Are there any aspects of your current branding that you should enhance?
How can you improve your current marketing campaigns without increasing your budget?
What differentiates amazing logos, slogans and copies from the average ones?
8 secrets to fantastic designs and great copies!
10 Workable Ideas to kick-start your Marketing / Social Media Marketing campaign

How to engage the right Creative Agency and work effectively with them

Identify the key Creative Agency partner you want to work with
Avoiding common pitfalls of mis-communication with agencies
How to share your goals and vision with your consultant
Getting the most out of your Creative Agency

Course Structure: 2 days/ Full Time
Time: 9am - 5pm
Course Fees: $900

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Eugene Seah Meng Yew

Over 15 years’ experience in marketing and branding Eugene has trained and spoken at major corporations including Oracle, Citibank, BHP Billiton, DBS, ANZ, Singapore Technologies, Mizuho, Western Digital etc, and has acquired a reputation as a humorous and engaging speaker. He is a passionate advocate for Personal Branding, and regularly coaches students, professionals and entrepreneurs to utilize online and offline tools to boost their Personal Brand for greater career success.

Eugene has over 15 years’ experience in marketing and branding. During his career, Eugene has lived and worked in Asia’s two main financial hubs – Singapore and Hong Kong – and managed multi-cultural teams covering Southeast Asia, Japan, Korea, and India.

Prior to corporate training, Eugene spent 13 years at the Singapore Exchange and global investment banks helping senior management from various industries manage their impressions and strategise effective communication with their global shareholders. During this time, he was a guest speaker at investment conferences offering advice on communication best practices.

Eugene graduated from the Nanyang Technological University with a 2nd Upper Honours degree in Communications, and was awarded the Advanced Certificate of Training and Assessment from the Singapore government body - Workforce Development Authority. He is fluent in both English and Mandarin.

Demonstrated accomplishments in a wide range of communication skills, including:

• Branding and Strategic Communications
• Corporate Access
• Marketing Communications
• Leading teams of professionals across Asia
• Event Management
• Speaker / Panelist at conferences
• Investor Relations
• Developing new business relationships
• Internal and External Communications
• Budget controls and ROI tracking