Fast Track Marketing 101

Experiential Hands-on Learning


Course introduction

Wouldn’t it be great to start each day to find your inbox filled with five or more new targeted prospects eager to learn more about your product or service? Isn’t that what every entrepreneur and small business owner desires? It is possible to get prospects coming to your website to make enquiries, but first they must know you exist, where to find you and know how you solve their most pressing issues, problems and pains. That is where marketing comes in. Marketing is something you know need, but to be honest, you’re not really clear what marketing is, nor what to do or even how to begin. Being honest with yourself and seeking help is the step. This is where Fast Track Marketing comes in. Fast track marketing is all about attracting your ideal prospects through various traffic sources and by giving them something of value, getting them to ‘opt-in’ to receive information from you. Once you have their email details you can subsequently keep the conversation going with them, educating them and moving them through your sales pipeline to achieve a sale.



Target Audience


Business owners, marketing managers, sales executives, designers and start-ups, advertising executives.



Course Outline


Here’s what you’ll be able to do following this 2-day workshop
 

  • You'll be clear about what marketing is and its purpose
  • Drill down to your ideal target audience (consumers who want and can afford your product and service)
  • Go to them! Find out where your ideal target audience is hanging out so you can market to them
  • Decide your marketing objectives/goals and set the marketing budget to get you there (Note: You don’t need a huge budget to play in the same sandbox as the big boys)
  • Create your marketing message that tells potential customers how you help them with their problems
  • Move consumers through the sales funnel with baby-step conversions
  • Engage, educate and entertain consumers using social media
  • Attract interest in your business by using lead magnets (videos, infographics, static banners, eBooks, reports, white papers)
  • Use the power of Video to create awareness and build trust
  • Capture leads and details with engaging opt-in forms strategically placed
  • Keep the conversation going using education-based emails that educate and give the reader value
  • Don’t go it alone; Discover the tools, tips and techniques that will help you get things done easily and at a low cost.



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Pamela Wigglesworth

International corporate consultant, speaker and Managing Director of Experiential Hands-on Learning, Pamela Wigglesworth, CSP is passionate about helping SMEs and entrepreneurs shorten their learning curve and accelerate their business results.
A resident of Asia for over 27 years, she works with companies across multiple industries to increase their awareness, increase leads and ultimately increase sales. Pamela helps companies to strategize, systemize and monetize their business. In addition, she assists corporate companies with sales presentation skills and personal communication skills.
She is the author of two books, Public Relations; and Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing.
She has a WSQ Advanced Certification in Training & Assessment (ACTA) and has spoken at events and conducted trainings in Singapore, Malaysia, Indonesia, Brunei, Cambodia, China, Thailand, the Philippines and Vietnam.
Among many others, some of Pamela’s corporate clients include CapitaLand, SPH, Olympus, HSBC, Liberty Insurance, Dell-EMC, NUS, Media Prima, Chanel, Taftc, BEDB and Roche.
Pamela is a member of the Global Speakers Federation and served as the 2011-2012 Vice President of the Asia Professional Speakers Singapore (APSS). Pamela was a founding board member of the PrimeTime Business and Professional Women’s Association. She is a frequent speaker for business associations and has had multiple articles published online and in the Straits Times, Berita Harian and the Singapore Marketer magazine. She has appeared on Channel News Asia and RTB News TV in Brunei.



 

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