Attract, Engage & Hire Job Seekers the Marketing Way NEW!

Marketing Institute of Singapore - Executive Development


Course introduction

Attracting top talent and getting job seekers interested in your company's job positions require the right approach of recruitment. Today, hiring organizations understand these job seekers look beyond job descriptions. They leverage on employment branding and strategic marketing platforms to reach their qualified candidates. They make constant effort to market, engage, capture and nurture the interests of the job seekers whom are best fit for their companies. This workshop aims to equip you with the capabilities and strategies from the recruitment marketing perspectives, including communicate EVP clearly and presenting your company in a favourable position to enhance your success in recruitment outcomes.



Course Pre-Requisites


  • Position employer brand to boost recruitment outcomes
  • Align employee value proposition with Employment brand
  • Offer and engaging candidate experiences – the marketing way



Target Audience


HR professionals, line managers and recruitment agency staff who have responsibilities for successful hiring



Course Outline


  • Review company recruiting source of influence and engagement
  • Apply best practices to build and engage with your talent network
  • Develop employer brand to gain job seeker’s trust and positive perception
  • Map hiring process with characteristics of Boomers, Gen X and Gen Y candidates
  • Present meaningful employee value proposition (EVP) that appeal to candidates
  • Five tips to create a positive candidate experience and improve ROI
  • Integrate promotional mix to reach out and attract qualifying job seekers
  • Leverage multi-channels and devices that suit different candidate segments
  • Tips of engaging candidates with appropriate communication strategies



Available Course Sessions


Course Date, Time Reg. Closes On
1 26 Apr' 17, 9.00am to 5.00pm 25 Apr' 17 Register Now



Trainer Profile


Cecilia Sim

Cecilia Sim is highly enthusiastic and motivated in facilitating participants to uncover and develop their personal and professional potentials. She includes gap analysis training methodology and walks the participants through self-discovery process to review past and existing workplace experiences, highlight necessary changes and revitalise next action steps for personal development and better results.

Cecilia is a bilingual facilitator who conducts programs according to learners and organisational background, needs and requirements. She has strong people skills and cross-border experiences to work with participants across different industries and cultures in the region. Her 20 years of extensive industry experiences came from her previous roles as Trainer/Facilitator, Sales Consultant, Assistant Director, and General Managers in various industries ranging from information technology, education, membership and management consulting. Her past corporate sales and marketing experiences include sales support for information systems, promotion of high profile memberships for MNC, SMEs and startup in many fields. She was responsible for portfolio repositioning, change management, sales results and performance of her team and organisation in her previous positions.

Her key competencies include corporate training, course development, and management consultancy services in the areas of sales and marketing, communication, customer services, supervisory management and mentoring.

Among many others, Cecilia's corporate clients include Ascendas Services Pte Ltd, Chemipac Marketing Services, Koda Ltd, ComfortDelGro Rent-A-Car Pte Ltd, Premier Rent a car, Diethelm Singapore Pte Ltd, Nike, Inc, MTU Asia, Kennametal Pte Ltd, American Express Singapore, Sime Darby Singapore Ltd, Spa Esprit, Applied Materials, SL Global Pte Ltd, Yung Wah Ind Co (Pte) Ltd, YHI Corp (Singapore) Pte Ltd, Chubb Singapore Pte Ltd, City Development Limited, Goodwood Park Hotel, York Hotel, PSC Group Limited, Singapore Food Industries Ltd, People's Association, WDA, Ministry of Education, Ministry of Defense, Singapore Police Force, People's Association, SAFRA. Her participants include organisations from Indonesia, Malaysia, Thailand, Vietnam, India, Pakistan, Australia, China and Hong Kong.

She holds a Master of Business Administration from University of Adelaide, Australia, Bachelor of Business Administration (Honor, major in Management Information System) from Northeastern University, Boston, USA. She also holds an Advanced Certificate in Training and Assessment (ACTA), WSQ. She is also a certified trainer for Service Professional (CSP) and GEMS.



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