The Crucial Role of Internal Communications for Business Success NEW!

Marketing Institute of Singapore - Executive Development

Course introduction

Just as our circulation system links our body parts, so too does internal communication link the various departments in an organisation. In similar vein, a malfunction in your body, would have you performing below par, so too will ineffective internal communication result in an organization underperforming. Effective internal communication is the foundation facilitating the integration of stakeholders, processes and technology by effectively managing ongoing changes to deliver results, thereby strengthening the organization. It also enables organizations to survive during challenging times. Whatever your present occupation, so long as your learning objective is similar to that described below, this program is tailor-made for you! This course will be heavy on exercises for participants to practise communication skills and apply the techniques learned.

Course Pre-Requisites

At the end of this two-day hands-on workshop, your inherent skills in internal communications would have been taken to another level – one that would enable you to identify, appreciate its common causes and problems, thereby empowering you to effectively communicate with your internal stakeholders.  Together as a team, you will better overcome challenges and solve problems in an environment of trust and commitment to meet company objectives.

Target Audience

PR, Corporate Communications, CSR, Investor Relations, Human Resources, Managers and Executives, and anyone who deals with the internal audience.

Course Outline

Why internal communications matter
As brand ambassadors, employees must be able to align with the positioning and image of the company -- while the leader articulates the organisation’s growth potential that reflects these stakeholders’ aspirations and benefits, envisioning exciting possibilities in a ‘Shared Vision’ of the future. ‘Shared Vision’, as advocated by Peter Senge, will be elaborated in the workshop proper.
Who are our internal audience
Stakeholders who share the same organisational values or common points of reference.  Potentially, our biggest advocates, they need to know what we aim to communicate and how to. 

How do we communicate
With a diverse population with different information needs and time, it is not possible, for example, to update the company driver in the same way as his other colleagues.  What channels do audiences value?  We look at various media to understand the respective impacts. 

What do we say
... and what do we want people to do.  Communication is about results. We give out information with impact and interest in the outcome and how it supports specific business goals – bearing in mind  what the message means to the audience: What’s in it for me?  Why should I care? 

Where are the checkpoints
How will you know if you are connecting with your internal stakeholders? We look at the core competencies of an internal communicator, the value of feedback ...

When is the communication
The vast majority of internal communications is about change.  From a simple exercise to a complex one like M&A, the rate of change is relentless.  What is leadership communication, and what is the role of the internal communicator during change?

Effective communications skills
How to communicate better at work? Learn the key principles to develop skills to cut through the noise, separate data from information, recognise communication barriers, conflicts etc.

Available Course Sessions

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Trainer Profile

Rowena Lim

Rowena Lim has over 25 years of communications experience. Starting out in public relations and advertising, she ventured into journalism before entrenching her experience in corporate communications. Today, she is a Director of a multi-media investment company.

In corporate communications, her experience extends from corporate positioning, reputation management, brand management, consumer communications, crisis communications, financial communications to media training.

She started her corporate communications with Hickson Public Relations as Senior Consultant after 12 years of inhouse PR/Advertising and journalism. She became Vice President when the agency was acquired by Fleishman Hillard International Communications. Shortly after, she rose to Senior Vice President. At Fleishman Hillard, she served one of their top accounts and was also their Asia Pacific practice leader for the corporate group.

With her knack for 'total' communications, she has contributed to various clients including United Airlines, The Singapore e-Government Leadership Centre, Jardine Matheson Group, NEA, WDA, NOL, APEC Secretariat, Ngee Ann Polytechnic, J P Morgan, Scandinavian Airlines, Caterpillar, The Hearing Centre, Electrolux, Canon, Pioneer Electronics, Hitachi Asia, Cordlife, Caltex, and Shell.

Rowena has an MBA degree in Marketing from the University of Hull, UK.