LinkedIn Marketing

Marketing Institute of Singapore - Executive Development

Course introduction

LinkedIn is the world's largest professional network of affluent, influential and successful people with a growing global user. 50% of the Fortune 100 companies use LinkedIn for marketing and it is the only Social Media platform that is not blocked in China. This course covers theories and practical aspects of LinkedIn marketing for brands and businesses. This course is a hands-on practical course that guides participants through the step-by-step process of LinkedIn Marketing. Topics covered include creating LinkedIn Company Page, setting the Page up for recruitment and marketing, joining and creating LinkedIn Groups, moderating closed groups and posting approvals, posting contents, leveraging LinkedIn paid ads and understanding insights and analytics for the page to maximise it.

Target Audience

This course is designed for business owners, marketing professionals, marketing executives and any person who want to use LinkedIn effectively to promote their business or market their brand and gain in-depth knowledge on managing their LinkedIn Profile, Company Page and Groups.

Course Outline

  • Setting up a LinkedIn Profile
  • Growing your network
  • Techniques and Tactics of Posting Content
  • Monitoring and Tracking techniques on Comments
  • Benefits of groups
  • Types of LinkedIn groups
  • Searching and joining relevant groups
  • Group moderation
  • Benefits of a Company Page
  • Setting up of a Company Page
  • Promoting of Company Page
  • Understanding Company Page insights and analytics
  • Getting leads from LinkedIn
  • Using LinkedIn Advertising

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Richard Wong

Richard Wong is a Digital and Social Media Practitioner, Consultant and a Certified Trainer (Advanced Certificate in Training & Assessment, ACTA). He has accumulated more than 20 years of sales and marketing experience in the areas of IT and Business Management services and has knowledge conducting business overseas and in Singapore.

He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Infocomm Technoology industries. Today, his experiences allows him to integrate and implement the IT tools and business marketing knowledge to tap into the new social media community.

Richard has given training in the area of Social Media in Singapore and Malaysia including participants from Tourism Australia, Maybank, Citygas, essiLor, Far East Hospitality and many more. He has also worked in several Social Media Marketing projects with recognised brands such as Cisco and Toshiba.

Richard has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks on the subject of Social Media. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.