Developing Winning Business Plans

SIM Professional Development


Course introduction

You have an idea to develop your existing business, start a new venture, new product, new market, or improve some processes in your company. Your idea is innovative but is it commercially viable? Do you know how to sell your proposal to management or financiers? Can your proposal make the first cut? This programme will prove invaluable to you and your team if you answer yes to any of the following questions: Do you need management or financiers' approval for revenue-generating projects such as existing or new business development, new products, new markets? Do you need management approval for investment in high-value process-improvement systems such as IT and supply-chain systems? Do your proposals receive only lukewarm response or get shelved? This programme offers a hands-on, interactive framework to help you develop a winning business plan to support your proposal to management or financiers, with emphasis on two practical difficulties commonly faced: Making the first cut: How to structure the plan to catch attention Crossing the financial hurdle: What is needed in the financial part of the plan to support the commercial feasibility of the plan Real-life case studies are used during the programme, covering both revenue-generating business plans and process-improvement plans.



Course Benefits


At the end of the workshop, you will be able to achieve the following:

  • (For proposers) Be equipped with a practical framework to develop and present winning business plans to convince management or financiers of the commercial viability of your existing or new business development proposal or process-improvement proposal.
  • For evaluators and financiers) Understand key issues to consider and pitfalls to watch out for when assessing or approving business plans.
  • Understand how funding decisions are made.



Course Outline


Key Components of a Business Plan

  • Why business plans fail to get attention
  • Pointers for Executive Summary
Identifying Objectives and Key Success Yardsticks

Identifying Key Action Strategy :
Marketing, Operations, Management and Financial Plan

Financial Plan
  • Cost/Benefit analysis
  • Identifying and quantifying costs and benefits
  • Use of surrogate measures
  • Assessing funding requirements
Identifying and Quantifying Opportunities and Risks
  • Identifying opportunities and risks
  • Building opportunities and risks into business plans
Mapping Out Implementation



Available Course Sessions


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Trainer Profile


Grace Chow

Grace Chow runs a company specializing in customized financial training and business consulting service. She has over 20 years of working experience in public accounting, banking, fund management, and corporate training. She has conducted regional financial management & related programs for a wide range of clients in the Asia-Pacific region, and has worked closely with many in developing and assessing business plans which cover strategic marketing to process improvement. She is highly experienced in training participants with no financial background especially sales & marketing professionals and engineers, and at different levels from top management to executives.

Grace holds a Bachelor of Business degree and is a member of the Institute of Singapore Chartered Accountants, CPA Australia and the Malaysian Institute of Accountants. She is the author of a book titled "Accounting Made Simple - A Layperson's Perspective" (published by the Singapore Institute of Management (SIM) and has contributed a chapter to another book titled "The Essence of Financial Accounting" (Special Asian Edition) which is jointly produced by Prentice-Hall and SIM.

Grace's past & present clients include (in alphabetical order) Asia Pacific Breweries, Barnes Group, BASF, Bosch, Cable & Wireless, Carrier, Caterpillar, Citibank, Clifford Chance, Dumex, General Electric, Health Sciences Authority of Singapore (HSA), Honeywell, Hulhumale Development Corporation of Maldives, ICI, Keppel Land, Maersk, Merck/MSD, Mitsubishi, National Semiconductors, NTUC Club, OCBC, Osram, Pfizer, Productivity & Standards Board, Raffles Medical Group, Rhode & Schwarz, Roche, SAFRA, Singapore Business Federation (SBF), Singapore Airport Terminal Services (SATS), Singapore Corporation of Rehabilitative Enterprises (SCORE), Shearman & Sterling, Shell, Singapore General Hospital, Singapore Mass Rapid Transit, Singapore National Printers, Singapore Power, ST Aerospace, Telekoms Malaysia and Singapore Workforce Development Agency (WDA), amongst many others.



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