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Programme Details
Date: 31 Aug 2012
Time: 2:00 PM - 5:30 PM
Venue: The Plaza #02-301 7500A Beach Rd, Singapore 199591
Call 6778-5288 for more information.
Programme Synopsis
Selling Your Services -  How to Sell Your Service at Higher Price Possible
Firstly, services are typically tailored to the particular customer. You cannot mass produce services as easily as you can physical products.

Secondly, most services are personally linked. Customers who buy services typically buy the skills, competence and attention of a particular person. If that person leaves one company and goes to another, his or her customers will often follow - because their loyalty is to the individual, not the company.

Thirdly, most services are also time-intensive. In addition to expertise, what service providers mostly sell is time.

Because of the above and other unique characteristics of service, you cannot sell service using the same approach as a product.

This course is for people who want to sell their service at a higher price than possible. It is not for people looking for ways to double their sales in a short period of time. Whether you are selling banking or baking service, computer repair service or human development education, if you too want to achieve more revenue without working harder, this is just one course you have to attend.


Power-packed Contents Include:
  1. Five Reasons you cannot market or sell service like a product
  2. Five Ways to Market Your Service without being Cheap: Narrow Target, Wide Conversion, Under Promise, Show Value and Move People
  3. Shortening the Sales Cycle using Action Selling
  4. Top 10 Ways to Sell at Higher Price than Possible
  5. Dealing with Price Objections using the EASE way
  6. Overcoming the 7 Challenges of Selling Your Service: Passion dependent, Person changing, Time limited, Expertise limited, Customer Fitting-in, Pre-Service and After-Sale Service.
  7. Peak and Non-Peak period challenges
  8. Dealing with customers that do not want to play fair
  9. The Ultimate in Selling Your Services: Sell Your Spirit and how
  • Increase your sales without working longer hours
  • Make your customers happy without making your wallet thinner
  • Create more lasting customers
  • Overcome all the challenges in service selling
  • Create a Happier Team and Happier World
For Who to Attend:
  1. Service Providers
  2. Sellers of Services
  3. Product Sellers that have a Huge Service Element (eg IT)
  4. Professionals like Lawyers, Architects, Accountants and Undertakers
  5. Customer Service Department
  6. Salespeople that want to sell more services and increase their income
These are what some of our clients and past participants have to say:
"I gained a lot from Andy: no-nonsense, down-to-earth and practical seminars. What I like most are the rich content and lively presentation."
Nelson Quah, MD, Wasabi Media Pte Ltd  

"A professional approach by AndyTheCoach trainer to impart his skills and knowledge to his students. I rate this 9 out of 10 points!"
Louis Wong, Sales Executive, Far East Organization  

"The ideas are very interesting, I like it very much. AndyTheCoach is the guru!"
Joseph Lee, Director, C & H Properties Pte Ltd

About the Programme Provider
Founded in 1996, Asia Coaching Training is affiliated with the world’s top business caches and trainers in 14 countries. Andy Ng has been doing training since 1996. He was the licensee for ActionCOACH 2001-7.

Sales Coach Andy Ng has 24 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 10 countries. His DVD Magnetic Selling is selling in 3 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.

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Call 6778 5288 or email for any enquiries.