BA (Hons) International Hospitality Management (Events Mgmt.) - Cardiff Metropolitan University (Part-time)
The final year BA (Hons) International Hospitality Management (Events & Conference Management) is a rigorous degree programme that provides students with a sound theoretical and practical knowledge of all aspects of hospitality management.
The curriculum is designed to prepare students to be creative, competent and committed managers in this industry.
PROGRAMME OBJECTIVE
To develop a graduate with the necessary skills, knowledge so that he / she can be immediately effective within the events industry.
To develop in students a critical appreciation of the roles of managers within the events industry.
To develop problem-solving skills, improve their ability to communicate and operate effectively as individuals within the travel and tourism organisations and as part of a team.
To develop analytical and evaluative skills.
MODULES
1. Current Issues in Hospitality Tourism & Leisure Management
2. Enterprise Project
3. Global Issues of MICE Industry
4. Hallmark Events
5. Branding Advertising & Contemporary Consumption
6. Strategic Management