Bachelor of Arts in Tourism & Events and Marketing (Full time)
Structure and Content
This course requires students to have previously completed a diploma in a relevant discipline in order to gain necessary advanced standing. The course consists of 14 units and may be completed in a minimum of 20 months.
Professional Recognition
International Centre of Excellence in Tourism and Hospitality Education (THE – ICE)
Australian Marketing Institute (AMI)
Chartered Institute of Marketing (CIM-UK)
Marketing Research Society of Australia (MRSA)
Advertising Federation of Australia
Core Units
Tourism and Events
TOU102
Introduction to Travel and Tourism
SSH100
Ideas in Action
SOC 222
Social Research Methods
TOU201
Sustainable Tourism
POL 230
Public Policy Analysis
TOU 212
Festivals and Events
TOU 303
Destination Management
TOU 304
Events and Festivals Management
Marketing
BUS209
Marketing and Advertising Law
BUS214
Marketing Management
BUS273
Consumer Behaviour
BUS321
International Marketing
BUS335
Marketing Research and Analysis
BUS324
Services Marketing
Entry Requirement
The Bachelor of Arts in Tourism and Events and Marketing accepts a wide range of qualifications.
These include:
A recognised Polytechnic Diploma.
Private Diploma/Advanced Diploma
Additional Entry Requirements:
Applicants admitted to the Bachelor of Arts course may be required to undertake additional units in order to fulfill the required credit points. The final decision rests with Murdoch University.
Applicants are required to meet Murdoch University English language requirement
Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this course. This Bachelor of Arts in Tourism & Events and Marketing course consists of 12 units and may be completed in a minimum of 20 months by enrolling in 2-3 units per trimester over at least 4 academic trimesters. Each unit is supported with 36 contact hours over the duration of a trimester, conducted on weekday evenings and weekends to suit the busy schedules of students enrolled in this course.
Assessment Methods
Each unit will be assessed by class participation, written assignment, presentation and/or examination. Examinations will normally be held after office hours.
Graduation and Degree
Students who successfully complete the course will be awarded the prestigious Bachelor of Arts in Tourism & Events and Marketing. The degree will be the same as that awarded to on-campus students of the University. Graduates will be allowed to use the title Bachelor of Arts (Murdoch) after their names.
For more information about the programme, please contact our sales consultant (details at the side bar).
Programme Fees Tuition Fees
The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
Programme fee: SGD 18,000 (12 modules)
Non-tuition fees
Non-refundable application fees are as follows:
Application fee: SGD 150.00
Application fee for Kaplan Student Access Card: SGD 9.35
All prices are subject to prevailing Goods & Services Tax (GST) of 7%. Please refer to the official price list for a detailed breakdown.
*Note: All fees above have been updated and are accurate as of 3 July 2011.